The Salesforce Spring ‘18 release is packed with over 300 innovations that can organically transform the user experience with more individualized and enhanced data privacy features across the platform.
The General Data Protection Regulation (GDPR) – A new leading light towards privacy will go under effect on May 25th, 2018, exerting influence on every retailer conducting business in the European Union (EU).
The GDPR augments the data privacy rights of EU citizens and enforces new obligations on marketer who handle EU-based personal data.
Does GDPR affect your organization?
If you are processing personal data in the context of an organization established in the European Union, the GDPR will apply to you, regardless of whether you are dealing with it in the EU or
not. “Processing” means any operation performed on personal data, such as compilation,
accumulation, proclamation or deletion in order to change or preserve it. If you are not established in the EU, the GDPR will still concern to you if you are offering goods or services (whether paid or free) to EU data subjects or monitoring their behaviors.
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