Features you can’t miss in your B2B e-commerce store

Forrester foresees, “By 2019, the global B2B e-commerce market size will be worth $1.1 trillion compared to the B2C market at $480 billion.”

As a growing number of B2B organizations are adopting digital commerce and forgoing traditional selling methods, there is also a rise in B2B technologies and B2B e-commerce opportunities. Leading platforms like Salesforce Commerce Cloud and CloudCraze, Magento, and more are offering suitable B2C-like features to build high-performing, engaging, and functional B2B web stores. But is it enough to only recreate a B2C-like B2B store, or is there more to it? Do you have a B2B e-commerce website on your mind? To overcome the challenges that come in while creating superlative B2B e-commerce stores, you need this checklist.

• Customer Classification Based on the Profiles into Groups

B2B stores should be able to classify customers according to their profiles into groups based on location, catalog selection, order size, etc. But why classify? The customer shopping experience is one such viewpoint that pulls in more customers; therefore, segmenting or properly classifying customers into groups will improve their shopping experience based on the selected profile.

• Customized pricing strategy

In the B2C structure, the pricing is always easy because the cost remains the same for each customer. But compared to B2C, the pricing in B2B is very complex.

For More:  example of b2b e-commerce websites

Source: global b2b e commerce market size

Salesforce Commerce Cloud smartly tweaks Data Privacy according to new GDPR rules

The Salesforce Spring ‘18 release is packed with over 300 innovations that can organically transform the user experience with more individualized and enhanced data privacy features across the platform.

The General Data Protection Regulation (GDPR) – A new leading light towards privacy will go under effect on May 25th, 2018, exerting influence on every retailer conducting business in the European Union (EU).

The GDPR augments the data privacy rights of EU citizens and enforces new obligations on marketer who handle EU-based personal data.

Does GDPR affect your organization?

If you are processing personal data in the context of an organization established in the European Union, the GDPR will apply to you, regardless of whether you are dealing with it in the EU or

not. “Processing” means any operation performed on personal data, such as compilation,

accumulation, proclamation or deletion in order to change or preserve it. If you are not established in the EU, the GDPR will still concern to you if you are offering goods or services (whether paid or free) to EU data subjects or monitoring their behaviors.

For More: salesforce commerce cloud analytics

Source: salesforce commerce cloud acquisition

Top Salesforce Spring ’18 Release Features to Fuel your Customer Community

It’s that time of the year that has you shrugging off your winter blues and welcoming spring’s blossoms.

And just like the season, Salesforce’s Spring ’18 release has all the Salesforce essentials features you’ve been waiting for!

The platform makes it possible to deliver a smarter, faster, and more personalized customer experience with Salesforce new release features.

Here are some Salesforce ootb features from the latest Spring ’18 release that promise a smoother experience for your customer community.

Source: features of chatter salesforce

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The Power of CPQ: Making the most out of every commercial interaction

To make the most out of every commercial interaction, more than anything else, you need the power of Salesforce CPQ.

It’s for two very special Salesforce CPQ Features. First, it records users’ activity from start to finish; second, it integrates recorded customer information with other Salesforce service clouds for every service rep to access it seamlessly.

The CPQ platform indexes customer information, arranges it coherently industry-wise, and curates it on basis of revenue, location, and even contact files.

Salesforce CPQ Solutions also documents interactions customers have with your sales reps.

So every time they show up, all necessary details from previous interactions will emerge for your sales rep to sell smart and personalized service.

Integrating Salesforce CPQ Billing with the Salesforce Commerce Cloud offers a range of insights.

It also brings automation to your selling and marketing processes. This helps turn commercial interactions into leads, or even sales.

Going by the Forbes report, globally the manufacturing industry will rake up, by the end of 2020, up to $685 billion in value-added revenue simply by deploying connected devices.

For More: CPQ system for B2B Ecommerce

Source: CPQ Help B2B Businesses Level-Up

Best Practices to Launching your B2B Commerce Storefront

As more and more businesses embrace the B2B eCommerce model, buyers’ expectations are currently mirroring those of B2C clients.

B2B buyers presently incline toward eCommerce self-service options at each phase of the funnel – from awareness to intent to purchase.

B2B eCommerce earnings are considered to twofold this year, with 55% of B2B buyers completing at least half of their online purchases.

Buyer inclinations are continually changing and acclimating to patterns produced by digitalization, and B2B buyers are no special case.

So it is nothing unexpected that in 2020 the online sales channel and online customer experience (CX) will represent the principle territories where B2B businesses will have the option to create differentiation.

The ease and accessibility advantages of online commerce have extended past the consumer market and into B2B, or businesses selling to other businesses.

For More: start b2b ecommerce

Source: Launch b2b e commerce model