Is your business missing valuable revenue methods and opportunities to cut down on your bottom-line expenses because you haven’t maximized on B2B e-commerce opportunities? salesforce b2b
If your B2B business isn’t on the Internet yet, you’ve run out of excuses not to be by now. It’s no longer a novelty for businesses, including B2B businesses, to have an e-commerce presence. cloudcraze salesforce
Those that don’t are missing out on some noteworthy opportunities. More than half of all Internet users have reported making a purchase online in 2018, including B2B customers. salesforce commerce
With the industry evolving so quickly, businesses need to develop new strategies to keep up. magento commerce cloud
To grow B2B online sales while competing against Amazon Business and other online leaders, companies need to better understand the customer journey and engage their customers in helpful ways. b2b commerce salesforce
For manufacturers to secure a substantial piece of that very large pie, they need to learn from business practices that mirror B2C e-commerce experiences in order to improve customer loyalty and increase revenue. salesforce consulting partners
Here are a few tips to help grow B2B e-commerce business:
Learn from B2C best practices
B2B companies need to develop strategies and deploy technology that quickly and easily gathers customer information, and incorporate that information into the sales and negotiating process. salesforce system
Savvy manufacturers know how to use that data to create a better customer experience based on each customer’s unique needs and interests. salesforce solutions
Create AI-driven personalized experiences
Providing customers with the information they need at the right time on the right device can go a long way to increase revenue. salesforce services
Leveraging AI-powered recommendations based on similar purchases made by other customers, or terms like “high performance” or “best quality”, allows customers to make smarter purchasing decisions. salesforce implementation services
The chatbot walks customers through a series of questions and, based on the answers, provides recommendations for purchasing products. salesforce to salesforce
Offer flexible ordering and pricing options
Giving buyers a more personalized purchasing experience can go a long way toward securing sales. sfdc lightning
To ensure buyers feel accommodated instead of boxed in, there’s a need to give them options. lightning for salesforce
It’s also a good idea to offer a variety of payment options from credit cards and digital wallets to purchase orders and payment terms so buyers can pay in whatever way works for their business. salesforce for nonprofit
Giving buyers flexible terms, like a larger payment window or the ability to pay in installments, is also helpful. platform salesforce
Mobilize your platform
Improving the website’s functionality on mobile platforms can lead to more sales. Like most consumers, B2B buyers enjoy the convenience of shopping and conducting research on their phones. cpq in salesforce
The B2B e-commerce platform for manufacturers and distributors must have a mobile app that lets sales reps access digital catalogs, write orders, and check inventory when they’re on the go. sales cloud in salesforce
Improve customer service
Stellar customer service can help build brand loyalty. Brainstorm ways to give buyers an easier, enjoyable shopping experience. Start by extending customer service hours, for example, or install a live chat function on your site. salesforce consultants
Developing a reputation for being approachable and accommodating can help increase customer satisfaction and win referrals. salesforce development
For manufacturers to stay ahead of the competition, they need to create strategies that put the customer at the center of the sales process and incorporate technology that supports the strategy.
There are many lessons to be learned from B2C companies as to how to engage with customers, deliver recommendations based on their needs, and provide systems that are more user-friendly. sign into salesforce
Tapping into the network with suppliers and wholesalers can also help you secure customer loyalty. platform salesforce
The key to growing any e-commerce business is catering to buyers’ needs.
Source: B2B Ecommerce
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